THOUGHTFUL GEAR. EVERYDAY RIDES.

Make every
ride your way.

Small details. More reasons to ride.
Meet SQUARE, our first rear-light series.

From city streets to the open road.
SQUARE Pro Max silver rear light with red LEDs and a light-blue perimeterSQUARE PRO MAX
One SQUARE seriesTwo distinct sizesPro & Pro Max
Illustrative AI scene of a cyclist riding at dusk

OUR STORY

More out there.
More in every ride.

From the daily commute
to the road you haven’t taken.

AI-generated riding scene
earkoway.

杭州易行户外科技有限公司
Hangzhou, China

We focus on bicycle accessories and riding essentials.
Our first chapter is SQUARE: a compact rear-light series.
Our direction is simple—useful equipment, considered details,
and more reasons to get outside.

01

Everyday usefulness.

Focus on the details riders reach for, fit and carry.

02

Clear product information.

Show specifications, explain operation and keep support close.

03

A wider perspective.

Consider different riding habits and market requirements.

THE RIDING WORLD

In motion.

Explore the journal
Market outlook

Europe’s bicycle market finds firmer ground.

European Cycling Industries’ 2026 market report points to a more balanced bicycle sector. Its 2025 data records 15.618 million bicycle and e-bike sales across Europe, down 2.6%, while production remained stable. Inventories continued normalising as manufacturers adjusted output to demand.

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Connected riding

A more connected e-bike cockpit.

Bosch announced a Live Data Interface connecting its smart system with selected Garmin Edge cycling computers. Riders can view data including power, cadence and battery charge. At announcement, the integration was available through Garmin’s Public Beta programme, with broader connections envisioned.

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Rider visibility

Rear visibility gets a richer picture.

Garmin introduced the Varia RearVue 820 radar tail light with alerts that distinguish approaching vehicle sizes, track lateral movement and indicate threat levels. The device also adds brake-light signalling and USB-C charging, reflecting continued development in connected rear-visibility equipment.

Read the brief

Independent summaries from official sources. Brand references do not imply affiliation or endorsement.

EUROPEAN UNION & UNITED STATES

Know your market.
Understand the details.

Product safety, road-use rules and technical standards.
An official-source guide for riders and business partners.

Explore the market guide
Product safetyConformityRoad useBattery transport

Requirements explained.
Product approvals must be verified separately.

FOR BUSINESS PARTNERS

Let’s talk
about the next ride.

For retail, distribution and product enquiries in Europe and the United States. Tell us your market, product interests and the information you need.

Email Neal

START WITH THE DETAILS

Compare SQUARE modelsDimensions, LEDs, battery and mountingDownload the product manualEnglish · PDF · Pro / Pro MaxMarket documentation guideWhat to verify for your destination market

Concept studies are discussion starters. Product availability, final specifications and market-specific documentation require confirmation.