Everyday usefulness.
Focus on the details riders reach for, fit and carry.
THOUGHTFUL GEAR. EVERYDAY RIDES.
Small details. More reasons to ride.
Meet SQUARE, our first rear-light series.
SQUARE PRO MAXTHE EARKOWAY COLLECTION
Start with SQUARE.
Explore where thoughtful accessories
could take us next.
CURRENT PRODUCTOne distinctive design. Pro and Pro Max.
AI CONCEPT · NOT FOR SALESaddle bags, frame bags and everyday storage.
AI CONCEPT · NOT FOR SALEMounts and considered handlebar accessories.
AI CONCEPT · NOT FOR SALEPortable tools, inflation and hydration concepts.
SQUARE is our current product series. All other categories are AI-rendered design explorations, not released products or promised specifications.
AI-generated riding scene杭州易行户外科技有限公司
Hangzhou, China
We focus on bicycle accessories and riding essentials.
Our first chapter is SQUARE: a compact rear-light series.
Our direction is simple—useful equipment, considered details,
and more reasons to get outside.
Focus on the details riders reach for, fit and carry.
Show specifications, explain operation and keep support close.
Consider different riding habits and market requirements.
THE RIDING WORLD
European Cycling Industries’ 2026 market report points to a more balanced bicycle sector. Its 2025 data records 15.618 million bicycle and e-bike sales across Europe, down 2.6%, while production remained stable. Inventories continued normalising as manufacturers adjusted output to demand.
Read the briefBosch announced a Live Data Interface connecting its smart system with selected Garmin Edge cycling computers. Riders can view data including power, cadence and battery charge. At announcement, the integration was available through Garmin’s Public Beta programme, with broader connections envisioned.
Read the briefGarmin introduced the Varia RearVue 820 radar tail light with alerts that distinguish approaching vehicle sizes, track lateral movement and indicate threat levels. The device also adds brake-light signalling and USB-C charging, reflecting continued development in connected rear-visibility equipment.
Read the briefIndependent summaries from official sources. Brand references do not imply affiliation or endorsement.
EUROPEAN UNION & UNITED STATES
Product safety, road-use rules and technical standards.
An official-source guide for riders and business partners.
Requirements explained.
Product approvals must be verified separately.
FOR BUSINESS PARTNERS
For retail, distribution and product enquiries in Europe and the United States. Tell us your market, product interests and the information you need.
START WITH THE DETAILS
Compare SQUARE modelsDimensions, LEDs, battery and mountingDownload the product manualEnglish · PDF · Pro / Pro MaxMarket documentation guideWhat to verify for your destination marketConcept studies are discussion starters. Product availability, final specifications and market-specific documentation require confirmation.